How has the Sirius XM merger changed satellite radio?

Friday, July 2, 2010 at 10:51 am

In the old days it was clear, both XM and Sirius were two separate entities each with a certain selection of talk and music options that fit the various needs of different listeners. XM had more channels and was cheaper for those on a budget. Sirius, on the other hand had higher end sound quality and offered internet listening at no additional charge, bringing the total price of the package for those who enjoy streaming their radio over the web. A primary difference in the two services also boiled down to personality. Not just the personality of each would be listener, but the radio personalities prominently featured on either Sirius or XM. For example, Sirius held exclusive rights to talk radio bad boy Howard Stern on his own uncensored station. For some it boiled down to baseball vs. football, as XM struck a deal with Major League Baseball to broadcast every game, while Sirius listeners enjoyed limitless NFL coverage. Now that the two major radio providers have merged to form a satellite super-company, a lot of potential subscribers are left wondering, “Sure the same stockholders will benefit from my subscription, but is there a difference between XM and Sirius?”In late 2008, the new Sirius XM began broadcasting a new combined programming lineup in a cost saving effort to cut back duplication between the two separate subscriptions. The new combined lineup featured a variety of cuts that have left some long time listeners disappointed to find their favorite programs had been replaced. This also increased layoffs of many live on-air personalities. Still, Sirius XM offers an unparalleled array of both music, talk and sports stations that are unrivaled by any other provider. Though the new face of satellite radio may take some getting used to for old patrons, listeners can’t be disappointed with the combination of quality and variety.

Categories: Satellite Radio Subscriptions